Nearly two-thirds of the drama's 18-49 viewers are African-American as the network lures an underserved audience that is "broad and niche at the same time."
'Empire's' Black (Ratings) Power: How Fox's Targeted Marketing Paid Off
Hollywood Reporter - 28 Jan 2015 20:00
Nearly two-thirds of the drama's 18-49 viewers are African-American as the network lures an underserved audience that is "broad and niche at the same time."
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